What Pro adds
Ambikly Pro is a separate plugin, ambikly-pro, that installs alongside the free ambikly plugin. It does not replace the free core and it is not a different edition of it — it is an add-on platform that runs on top.
How Pro relates to the free core
Pro hard-depends on the free plugin. On every page load it checks that the free core's main class and version constant exist, and that the version is at least 0.0.10. If either check fails it shows an admin notice and stops, without touching anything.
Everything else is shared:
| Same database | Pro uses the free core's tables and migrations. Activating Pro runs the free core's schema migration; it does not create a parallel data store. |
| Same admin | Pro registers no WordPress menu entries of its own. Its screens live inside the free core's single-page admin — Add-ons at Ambikly → Add-ons, the license at Ambikly → Settings → License. |
| Same REST API | Pro adds its own ambikly-pro/v1 namespace next to the core's ambikly/v1. Authentication and the response envelope are identical. |
| Same storefront | Add-ons extend the storefront through the core's own ambikly_* filters and actions. There is no second storefront. |
| One license | All 35 add-ons are covered by one license. There is nothing to buy per add-on. |
Each add-on is a class inside the Pro plugin, not a separate plugin. You enable the ones you want and leave the rest off; disabled add-ons are skipped at load time and register nothing.
The boundary, as a principle
The line is not drawn at "basics versus advanced". It is drawn like this:
The free core is a complete store. Everything needed to list products, take payment, fulfill orders, refund them, email customers and report on it is in the free plugin, with no upsell inside the checkout path.
Pro is what you add once the store is working. Conversion features, merchandising, revenue models the core does not have (subscriptions, gift cards, credit), operational scale (multi-vendor, advanced shipping, CRM sync), and AI.
Put practically: nothing in Pro is required to sell something. If you turn Pro off tomorrow, the store keeps taking orders.
Capability table
| Capability | Free | Pro |
|---|---|---|
| Products, variations, digital downloads | ✅ | ✅ |
| Categories, tags, brands | ✅ | ✅ |
| Cart and checkout | ✅ | ✅ |
| 7 payment gateways, including Stripe and PayPal | ✅ | ✅ |
| Shipping zones and methods | ✅ | ✅ |
| Tax rates with classes, priority and compounding | ✅ | ✅ |
| Coupons | ✅ | ✅ |
| Orders, refunds, cancellations | ✅ | ✅ |
| Invoices and packing slips | ✅ | ✅ |
| Transactional emails | ✅ | ✅ |
| Customers and B2B companies | ✅ | ✅ |
| Reports | ✅ | ✅ |
| CSV product import and export | ✅ | ✅ |
| REST API, webhooks, WP-CLI | ✅ | ✅ |
| Blocks and shortcodes | ✅ | ✅ |
| Wishlist, compare, quick view, recently viewed | — | ✅ |
| Product badges, size charts, swatches, flash sales | — | ✅ |
| AJAX filters and instant search | — | ✅ |
| Subscriptions and recurring billing | — | ✅ |
| Gift cards, store credit, loyalty points | — | ✅ |
| Dynamic pricing and product bundles | — | ✅ |
| Abandoned cart recovery and popup campaigns | — | ✅ |
| One-page checkout, order bumps, post-purchase upsells | — | ✅ |
| Checkout field editor | — | ✅ |
| Advanced shipping rules and shipment tracking | — | ✅ |
| Multi-vendor marketplace | — | ✅ |
| Affiliate program | — | ✅ |
| Advanced reports and download analytics | — | ✅ |
| PDF stamping and software licensing | — | ✅ |
| Social login | — | ✅ |
| CRM sync | — | ✅ |
| AI descriptions and AI recommendations | — | ✅ |
| Automatic plugin updates | — | ✅ |
| Priority support | — | ✅ |
The full catalog with a page per add-on is at All add-ons.
A few flagship add-ons
- Subscriptions — recurring billing with renewal orders and a customer-facing management tab.
- Gift Cards — sell stored-value cards and redeem them at checkout.
- Abandoned Cart Recovery — a timed email sequence for carts that were never checked out.
- Dynamic Pricing — tiered, role-based, cart-quantity and scheduled discount rules.
- Multi-Vendor — turn the store into a marketplace with vendor accounts and commission.
- One-Page Checkout — collapse checkout into a single step.
- Advanced Shipping — conditional rate rules beyond flat rate and free shipping.
- Wishlist — guest-capable saved lists that merge into the account on login.
Pricing
One license, all 35 add-ons, no transaction fees on any plan.
| Plan | Sites | Annual | One-time |
|---|---|---|---|
| Pro | 1 | $199 / year | $549 |
| Agency | 10 | $499 / year | $1,349 |
- No transaction fees. Ambikly never takes a cut of a sale, on any plan.
- 14-day refund on a first purchase.
- Annual plans include updates and support for as long as the license is active. One-time plans are a perpetual license for the site count purchased.
Buy at ambikly.com/pricing. Licenses are managed from your account at store.ambikly.com.
There is no per-add-on pricing and no feature tier inside Pro. A Pro license unlocks all 35 add-ons; the Agency license is the same thing across ten sites.
See pricing →What happens when a license lapses
This is worth being exact about, because the behavior is deliberately conservative: nothing is deleted and the store keeps selling.
The license status is checked on every request. It is a cached option read, not a network call — the actual revalidation against the license server happens once a day on a scheduled event. When that check says the license is not valid:
| Add-ons stop booting | Every enabled add-on is skipped. Its hooks are not registered for that request, so its storefront surfaces, admin screens and background behavior do not run. |
| Their REST routes disappear | Add-on routes are registered during boot. Since boot is skipped, those routes are simply not registered for that request and return 404. |
| Enabled flags are untouched | The enabled flag on every add-on stays exactly as it was. Nothing is switched off in the database. |
| Settings are untouched | Every add-on's saved settings stay in place, including secrets. |
| Add-on data is untouched | Tables and rows an add-on created are left alone. Wishlists, gift card balances, loyalty ledgers, subscriptions — all still there. |
| The free core keeps working | Products, cart, checkout, payments, orders, emails, reports: all unaffected. The store keeps selling. |
| Everything resumes | The moment the license is valid again, the next request boots every enabled add-on exactly as before. There is no re-enable step and no reconfiguration. |
Only whether an add-on's hooks and routes register for that request is affected.
You will be told
When add-ons are being suppressed, an admin notice appears in wp-admin for store staff:
Ambikly Pro: your license isn't active, so 6 enabled add-ons are currently paused (their settings are untouched and they resume instantly once the license is valid). [Manage license]
The notice is shown only to users who can manage the store, only inside wp-admin, and only when add-ons really are paused. It counts the exact number.
Enabling is gated too
Separately from booting, the enable action itself requires a valid license. Attempting to switch an add-on on without one returns a license_required error rather than flipping the flag:
A valid Ambikly Pro license is required to enable add-ons. Activate your license under Ambikly Pro → License.
What Pro does not do
Worth knowing before you buy, because these come up often.
| No white-labeling | There is no option to rebrand the plugin, hide the Ambikly name, or relabel the admin. Not in the free core and not in Pro. |
| No migration of orders, customers or subscriptions | Ambikly does not import orders, customers or active subscriptions from another eCommerce plugin. Products import by CSV only — see Import & export (CSV). Plan a cutover, not a migration. |
| No payment gateways beyond the seven in the core | Pro does not add gateways. The core ships Stripe, PayPal, cash on delivery, bank transfer, cheque, manual and net terms. A new gateway is a small integration against the payment gateway API, not a purchase. |
| No second storefront | Add-ons extend the existing storefront through filters. Pro does not replace the shop, cart, checkout or account pages with different templates. |
| No pretty product permalinks | Product URLs stay query-string based in both editions. |
One add-on is partly built and its own page says so: the Checkout Field Editor stores a field schema, but the core checkout does not consume it yet. Do not buy Pro for that specific feature today.
How add-ons reach into the core
Add-ons are not patches. Each one registers against the free core's own public extension points, which is why they compose cleanly and why disabling one leaves no trace:
- Storefront filters and actions — product card badges and buttons, product detail content, account tabs, the login form. See Themes & template overrides.
- The payment gateway registry, for add-ons that add a payment path.
- The REST API, under the
ambikly-pro/v1namespace. - The core's job queue and webhook dispatcher, for anything that runs in the background.
Everything an add-on can do, your own code can do. See Hooks & filters and the Addon SDK.
Versions and requirements
| Free core | 0.0.10 or newer |
| Ambikly Pro | 0.0.1 |
| WordPress | 5.4 or newer |
| PHP | 7.4 or newer |
| Pro's minimum free-core version | 0.0.10, hard-checked on every load |
Where to go next
- Read Install & activate a license to get Pro running.
- Read Managing add-ons to understand what enabling and disabling actually does.
- Browse All add-ons and switch on the ones you need.